Research Designed to Support the Decision-Making Process
Product Specification & Market Feasibility
Build
a better mousetrap and customers will not necessarily beat a path to
your door. No matter how technologically advanced, your mousetrap won’t
sell unless it offers benefits that customers perceive they need.
At
MARDEC, we specialize in helping our clients define their target
market, identify the decision-makers, review the circumstances that
influence the decision-making process, uncover the perceived needs of
the prospective customer, and evaluate the customer’s ability and/or
desire to purchase the product as designed.
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| Market Characteristics and Segmentation
Thorough
insight into the prospective customer allows, not only your product
design team to generate products that meet a real and perceived need in
the marketplace, but provides your marketing team with a solid
foundation for effective positioning, branding and communications.
Image Awareness
Evaluate
market awareness, name recognition, image and preferences of both
customers and prospects through a well thought out research effort.
This research functions as a baseline for establishing your marketing
and communications plans and later to evaluate the effectiveness of
those marketing campaigns down the line.
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Competitive Research
Determine how your company’s image measures up vis-à-vis the competition.
Customer Satisfaction & Loyalty
Gain an independent analysis of your company through the eyes of your customers.
Win/Loss Analysis
Find out what motivated your new customers to say “yes” — or why you lost that important prospect to the competition.
Advertising & Trade Show Effectiveness
Utilize MARDEC’s extensive expertise in marketing communications to objectively evaluate what’s working and what’s not.
Employee Satisfaction
Gain
that independent, yet confidential evaluation of employee/staff
satisfaction, perceived company recruitment strengths & weaknesses,
employee retention and employee attitudes. |
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