Experience Counts ... Client Testimonials
CardioOptics, Inc. ...
CardioOptics, Inc. develops visually guided, catheter-based systems for minimally invasive treatment of heart failure and other cardiovascular diseases.
Decisions to be Made ...
CardioOptics requested input leading to specific design specifications in developing their first application of the technology to fit a specific cardiovascular procedure. Other decisions made based on the research findings include development of the pricing and marketing strategies for bringing the product to market.
The Research ...
CardioOptics asked MARDEC to investigate market interest and thoroughly examine the perceived needs of Electrophysiologists and Cardiologists throughout the country in an effort to better define product specifications in meeting the needs of their customers.
The Result ... "Better Price Point than Projected"
"MARDEC refocused CardioOptics by providing us with more details and analyses than we had expected. They were not only thorough, exploring areas we had not considered, they used sound math techniques to analyze the market responses and show us what was significant and what was not, and by how much and in what circumstances. That's allowed us to rethink our product requirements to better satisfy the market, and in so doing to achieve a much better price point than we had originally projected."
Larry Blankenship
President, CEO
CardioOptics, Inc.
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Datex-Ohmeda, Inc. ...
Datex-Ohmeda, prior to being sold to General Electric, was a leader in providing single and multi-parameter monitoring systems to Hospitals, Clinics and Nursing Homes.
Decisions to be Made ...
Over the years, Datex-Ohmeda sought to continually design and upgrade their product lines to better meet the needs of their customers. Decisions to be made ranged from product design to direction and language supporting their marketing and communications goals.
The Research ...
MARDEC conducted a wide variety of in-depth customer-based research projects, addressing customer needs in developing product specifications, gaining market validation, and evaluating customer satisfaction and message effectiveness.
The Result ... "Insight"
"We are extremely pleased with the quality of the product development research and analysis provided by MARDEC. Their level of detail and thoroughness provided valuable insight into the minds of our customers and helped to develop a new direction for our product line."
Michelle Marks
Global Sr. Product Manager
Datex-Ohmeda, Inc.
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BioStar, Inc. ...
BioStar, now a division of Thermo Electron, established itself as a leader in developing Point of Care and Rapid Immunoassays and technical services for clinical laboratories, physicians offices and hospitals.
Decisions to be Made ...
In developing a variety of new products, BioStar realized the importance of first defining product specifications based on an accurate definition of the customer's perceived need. This information was then used to establish a "go", "no go" decision, help define product specifications, and develop BioStar's product positioning and marketing campaigns to ensure a successful product launch.
The Research ...
MARDEC was asked on numerous occasions to conduct research to appropriately define the market segment, accurately define the perceived needs of their prospects and determine what their customers would pay for the newly designed product.
The Result ... "Clear Direction"
"I found MARDEC's capabilities to be exactly what was needed to define the market, the markets' perceived needs and the product specifications to meet these needs. MARDEC's presentation gave the product development team clear direction and resulted in several successful products. Spending the money up front resulted in significant profits for our company."
Michael M. Moore
Director of Marketing
BioStar, Inc.
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